Among the 18 experiences developed, I chose to focus on the Virtual Catwalk, a powerful fusion of BURBERRY’s heritage and forward-thinking innovation. Set in the moorlands, the experience celebrates the brand’s iconic gabardine fabric and enduring love for the outdoors, embodying the spirit of British weather, ever-changing, expressive, and inspiring. By changing the weather or the time of day, users can see the garments react and adapt in real time. The experience also offers dynamic camera control, including a bird’s-eye view, as well as the ability to insert personal avatars, purchase items instantly, or curate and share favorite looks on social media. It’s an immersive celebration of craftsmanship, creativity, and technology.