Whale partnered with Don Papa to reimagine the brand’s rich visual universe and expand its appeal globally. Drawing inspiration from the lush landscapes of the Philippines, we developed a refreshed creative approach that celebrated the brand’s origin story through nature driven artistry.

Together with ASAL Studio, we crafted a series of animated capsules that brought Don Papa’s five distinctive worlds to life, blending vibrant fauna, flora, and surreal textures to amplify the brand’s signature sense of wonder.

To launch the campaign, Don Papa took over Future Stores London for a fully immersive experience. UNI_VERSE Studios extended our creative worlds across wall-to-wall LED screens, complemented by an original soundscape from Eauxmar.