SUGARLANDIA
IS CALLING
Whale partnered with Don Papa to reimagine the brand’s rich visual universe and expand its appeal globally. Drawing inspiration from the lush landscapes of the Philippines, we developed a refreshed creative approach that celebrated the brand’s origin story through nature driven artistry.
Together with ASAL Studio, we crafted a series of animated capsules that brought Don Papa’s five distinctive worlds to life, blending vibrant fauna, flora, and surreal textures to amplify the brand’s signature sense of wonder.
To launch the campaign, Don Papa took over Future Stores London for a fully immersive experience. UNI_VERSE Studios extended our creative worlds across wall-to-wall LED screens, complemented by an original soundscape from Eauxmar.
Client:
DON PAPA
Service:
Art direction, Advertising
Field:
Spirits
Year:
2025
DETAILS
ANIMATIONS
SOCIAL
POP-UP STORE ACTIVATION
To launch the campaign we had the unique opportunity to take over Future Stores, in the heart of London. UNI_VERSE Studios joined the team to help translate our worlds across the wall to wall LED screens, while Eauxmar creative a soundscape to match our five worlds. We collectively brought an immersive brand experience to life over ten days in June of 2025.
SUGARLANDIA
IS CALLING
Client:
DON PAPA
Service:
Art direction, Advertising
Field:
Spirits
Year:
2025
Whale partnered with Don Papa to reimagine the brand’s rich visual universe and expand its appeal globally. Drawing inspiration from the lush landscapes of the Philippines, we developed a refreshed creative approach that celebrated the brand’s origin story through nature driven artistry.
Together with ASAL Studio, we crafted a series of animated capsules that brought Don Papa’s five distinctive worlds to life, blending vibrant fauna, flora, and surreal textures to amplify the brand’s signature sense of wonder.
To launch the campaign, Don Papa took over Future Stores London for a fully immersive experience. UNI_VERSE Studios extended our creative worlds across wall-to-wall LED screens, complemented by an original soundscape from Eauxmar.
DETAILS
ANIMATIONS
ANIMATIONS
Social
SOCIAL
POP-UP STORE ACTIVATION
To launch the campaign we had the unique opportunity to take over Future Stores, in the heart of London. UNI_VERSE Studios joined the team to help translate our worlds across the wall to wall LED screens, while Eauxmar creative a soundscape to match our five worlds. We collectively brought an immersive brand experience to life over ten days in June of 2025.
POP-UP STORE ACTIVATION
To launch the campaign we had the unique opportunity to take over Future Stores, in the heart of London. UNI_VERSE Studios joined the team to help translate our worlds across the wall to wall LED screens, while Eauxmar creative a soundscape to match our five worlds. We collectively brought an immersive brand experience to life over ten days in June of 2025.
CREDITS
Concept and art direction:
Riccardo Rachello, Constance Durant
Production: whale
3D design: Asal Studio
Motion: Uni_verse Studio
Sound: Eauxmar
CREDITS
Concept and art direction:
Riccardo Rachello, Constance Durant
Production: whale
3D design: Asal Studio
Motion: Uni_verse Studio
Sound: Eauxmar
SUGARLANDIA IS CALLING
Client:
DON PAPA
Service:
Art direction, Advertising
Field:
Spirits
Year:
2025
Whale partnered with Don Papa to reimagine the brand’s rich visual universe and expand its appeal globally. Drawing inspiration from the lush landscapes of the Philippines, we developed a refreshed creative approach that celebrated the brand’s origin story through nature driven artistry.
Together with ASAL Studio, we crafted a series of animated capsules that brought Don Papa’s five distinctive worlds to life, blending vibrant fauna, flora, and surreal textures to amplify the brand’s signature sense of wonder.
To launch the campaign, Don Papa took over Future Stores London for a fully immersive experience. UNI_VERSE Studios extended our creative worlds across wall-to-wall LED screens, complemented by an original soundscape from Eauxmar.
DETAILS
CREDITS
Concept and art direction:
Riccardo Rachello, Constance Durant
Production: whale
3D design: Asal Studio
Motion: Uni_verse Studio
Sound: Eauxmar
CREDITS
Concept and art direction:
Riccardo Rachello, Constance Durant
Production: whale
3D design: Asal Studio
Motion: Uni_verse Studio
Sound: Eauxmar