CONTEXT
SUMMER IS
A STATE OF MIND
Playful, sun-drenched campaign that reimagines the essence of a French Riviera summer for Lancaster’s iconic Sun range.
The hero film, led by Marie-Ange Casta, unfolds in four chapters translating the feeling of endless summer into vivid color, rhythm, and motion. With a tongue-in-cheek tone and a modern Mediterranean aesthetic, the art direction fuses warmth, confidence, and effortless style. Because for Lancaster, summer is a state of mind.
Client:
LANCASTER Beauty
Service:
Art direction, Advertising
Field:
Cosmetics
Year:
2021
PRODUCT SHOTS
LIFESTYLE
SOCIALS
ACTIVATIONS
Upcoming events
Paris blog
Support the cause
Slow flow
Online courses
Wellness retreats
News article
Buy my prints
Travel vlog
Upcoming events
Paris blog
Support the cause
Slow flow
Online courses
Wellness retreats
News article
Buy my prints
Travel vlog
en premier text sur social shadow contest with routine
en deuxieme seconde vague with assoicated routine and skin tips
face filter series
liev with light give it glow
full light light difraction effect
Stickers for social stories creatiion
SUMMER IS
A STATE OF MIND
Client:
LANCASTER Beauty
Service:
Art direction, Advertising
Field:
Cosmetics
Year:
2021
Playful, sun-drenched campaign that reimagines the essence of a French Riviera summer for Lancaster’s iconic Sun range.
The hero film, led by Marie-Ange Casta, unfolds in four chapters translating the feeling of endless summer into vivid color, rhythm, and motion. With a tongue-in-cheek tone and a modern Mediterranean aesthetic, the art direction fuses warmth, confidence, and effortless style. Because for Lancaster, summer is a state of mind.
CAPSULES
PRODUCT SHOTS
LIFESTYLE
SOCIALS
SOCIALS
ACTIVATIONS
Upcoming events
Paris blog
Support the cause
Slow flow
Online courses
Wellness retreats
News article
Buy my prints
Travel vlog
Upcoming events
Paris blog
Support the cause
Slow flow
Online courses
Wellness retreats
News article
Buy my prints
Travel vlog
en premier text sur social shadow contest with routine
en deuxieme seconde vague with assoicated routine and skin tips
face filter series
liev with light give it glow
full light light difraction effect
Stickers for social stories creatiion
CREDITS
CREATIVE AGENCY: RE-UP
Photographer: The Bardos
Post: Nightshift
CREDITS
CREATIVE AGENCY: RE-UP
Photographer: The Bardos
Post: Nightshift
SUMMER IS A STATE OF MIND
Client:
LANCASTER Beauty
Service:
Art direction, Advertising
Field:
Cosmetics
Year:
2021
Playful, sun-drenched campaign that reimagines the essence of a French Riviera summer for Lancaster’s iconic Sun range.
The hero film, led by Marie-Ange Casta, unfolds in four chapters translating the feeling of endless summer into vivid color, rhythm, and motion. With a tongue-in-cheek tone and a modern Mediterranean aesthetic, the art direction fuses warmth, confidence, and effortless style. Because for Lancaster, summer is a state of mind.
CREDITS
CREATIVE AGENCY: RE-UP
Photographer: The Bardos
Post: Nightshift
CREDITS
CREATIVE AGENCY: RE-UP
Photographer: The Bardos
Post: Nightshift
CREDITS
CREATIVE AGENCY: RE-UP
Photographer: The Bardos
Post: Nightshift