To extend the campaign narrative beyond launch, I developed a suite of digital touchpoints designed to embed the brand’s visual vocabulary; remarkable, vivid, and dynamic into the social space.

Creative Contest: Light & Shadow To drive audience participation, I conceptualized a contest centered on the campaign’s core aesthetic. Users were challenged to capture the interplay of sunlight and shadow, strategically timed to align product pushes with key moments in the seasonal calendar.

Augmented Reality: Spark AR Filters I engineered two distinct Spark AR experiences to bring the brand's lighting philosophy to life. The first focuses on technical skin-refinement, providing a "radiant glow" through custom shaders and rays of light. The second utilizes creative optics, applying sun glares and prismatic rainbow reflections to the user’s environment and face.

UGC Toolkit: Branded Graphic Stickers To elevate influencer storytelling and organic UGC, I designed a library of graphic stickers. These assets allow users to enrich their content with the brand’s signature Riviera vibe, ensuring a premium and cohesive look across all community-shared experiences.